Small Business Help by CtheChange

Guest post by Tamsin Fox-Davies of www.tamsinfoxdavies.com: Does your small business need both marketing and PR? What’s the difference between the two? How should you approach each one to get results?

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Guest post by Jason Cobine from Beyond Networking. Great connections are made through good business networking. But many networkers fail to exploit its full potential because they are dull, unprepared or both.

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Outsourcing time-consuming tasks can create capacity to help your business grow. Read this to learn from our experience using a virtual assistant for the first time.

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Guest post by Kimberly Moore from Parasol Creations – Many businesses are suspicious of social media because there is so much hype around it. Still, it is just too good an opportunity to be ignored, but you need skilful planning and expert execution.

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Guest post by Nikki Hutchison from Chilli Pepper. When hiring people, you need to present yourself well and have good processes. Here are some mistakes employers make which prevent them from attracting and retaining the best talent.hr

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Video marketing can really benefit your business, but there is a lot of hype surrounding it which is best ignored. Here is an example of a successful video marketing implementation, designed to complement a client’s existing marketing initiatives.

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Customer Testimonials are a powerful form of marketing. But they can sometimes lack punch because of poor execution and a lack of credibility. Luckily, these problems can easily be overcome if you follow some basic guidelines.

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So what to do with your video once you’ve fired up the webcam to deliver some punchy lines to camera? Here are some useful free tools to help you make your video content work for you.

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